The Zwitserleven Feeling.

The Zwitserleven Feeling

The Zwitserleven Feeling was conceived back in 1985. Quite successfully, because the expression has become so widely-know that it was included in the Van Dale dictionary. It is the longest-running campaign in the Netherlands. But what is the Zwitserleven Feeling? That carefree feeling knowing that you made the best arrangements for your retirement income.. That’s definitely a good feeling, even today.

Straks. The online magazine for today's forward-thinkers.

Straks. The online magazine for today's forward-thinkers.

Read the new Straks.

A road trip full of unexpected events.

In the new campaign, the Zwitserleven Feeling is a road trip full of unexpected events. Moreover, it proves to be even more accessible than ever. Chris Zegers and Maryam Hassouni make real trips and discover new places.

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How we give you the Zwitserleven Feeling

We want to give everyone the Zwitserleven Feeling. How do we do that? By providing everyone with an opportunity to shape their own financial future. Now and later. We offer simple and accessible products and services, which will give you the carefree feeling of having taken care of everything, for now and later. That's right, the Zwitserleven Feeling.

Also follow Zwitserleven on

Also follow Zwitserleven on