The Zwitserleven Feeling
The Zwitserleven Feeling was conceived back in 1985. Quite successfully, because the expression has become so widely-know that it was included in the Van Dale dictionary. It is the longest-running campaign in the Netherlands. But what is the Zwitserleven Feeling? That carefree feeling knowing that you made the best arrangements for your retirement income.. That’s definitely a good feeling, even today.
A road trip full of unexpected events.
In the new campaign, the Zwitserleven Feeling is a road trip full of unexpected events. Moreover, it proves to be even more accessible than ever. Chris Zegers and Maryam Hassouni make real trips and discover new places.