125 years of Zwitserleven
A whole Zwitserleven ahead of us
This year marks our 125th anniversary, a milestone that fills us with pride and gratitude. Since 1901, Zwitserleven has been committed to providing financial peace and security, ensuring a future where everyone can experience the Zwitserleven feeling. We celebrate this special moment with a year full of stories, activities, and inspiration. Join us in the celebration and discover how the Zwitserleven feeling connects us, past, present, and future. It's a feeling we share.
125 years of Zwitserleven in under 2 minutes
125 Years of Zwitserleven: A milestone to be proud of
History & the Zwitserleven feeling
Since 1901, Zwitserleven has been a trusted name in the Netherlands. Originally established as a Dutch branch of the Swiss Rentenanstalt (later Swiss Life), it has grown into the brand that made pensions positive and accessible. The iconic 'The Zwitserleven feeling' campaign transformed pensions into a period to anticipate: a time for enjoyment, freedom, and new opportunities.
- Founded in Amsterdam as the Dutch branch of Swiss Life
- Launch of the campaign The Zwitserleven feeling, created by Theo Postma
- The phrase 'Zwitserleven feeling' is added to the Van Dale dictionary
- Acquired by SNS REAAL
- Zwitserleven becomes part of Athora Netherlands
Throughout the years, we've evolved with our customers and society. What has consistently stayed the same? Our mission: to assist people in shaping their future with confidence and enjoyment.
Jubilee activities
Celebrating together, experiencing together
In celebration of its 125th anniversary, Zwitserleven extends its gratitude to employees, advisors, employers, pension builders, and those nearing retirement for their collaboration and trust. We aim to share this feeling with everyone. A variety of jubilee activities are planned, including special campaigns, customer stories, and events that showcase Zwitserleven's rich history and innovative future.
Explore what's on the agenda.
Stay informed
Soon, this page will feature stories from customers and partners discussing the Zwitserleven feeling. Discover how we are collaboratively building a future filled with confidence.